Dawne gave our girls truly awesome advice to elevate their projects. But beyond that, she generously shared so much deep and personal wisdom, surely creating an indelible impression. She gifted these young girls with a priceless once-in-a-lifetime experience.
The innovation she has shown in the development and implementation of Oakley’s “VIP Days” was something that was ground breaking for the optical industry. Bringing customers together (who were also competitors), to not only interact with each other, but to learn about the brand was an incredible success.
Dawne’s motivation and inspiration is contagious, and I’ve seen her execute some of the best marketing events I’ve ever attended as a media professional.
Dawne is truly one of the most outstanding marketing persons that I have dealt with in the ophthalmic industry. Her efforts in the Oakley VIP Days have resulted in one of the most informative events in the industry.