Brand Manifesto

noun, plural manifestoes.
1. a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.
— Dictionary.Com

The other day I decided to stop by Dutch Bros. and I noticed some words on their window. I didn't even know coffee companies HAD manifestos. I had to know more. I of course inquired on the whole thing. I asked the lady working behind the counter if they had them on some sort of card that I could take home with me.  She showed me this water bottle instead. Of course I purchased it as a reminder of something that hit so close to home in what I believe. In fact, I have prayed every single day for almost 20 years for "health, happiness & prosperity", which is the second line of the creed. Can you say KISMET? Imagine my surprise when I came home to research the credo a bit more and discovered that it is in fact borrowed from a group called "Optimist International...



Optimist International!


You can read the whole creed for yourself above. Once you do I am pretty sure you will be as enamored as I am. So I decided to learn more about this organization of optimism. Here is how they define themselves.

Mission: By providing hope and positive vision, Optimists bring out the best in kids.

Vision: Optimist International will be recognized worldwide as the premier volunteer organization that values all children and helps them develop to their full potential.

Purposes: To develop optimism as a philosophy of life utilizing the tenets of the Optimist Creed; to promote an active interest in good government and civic affairs; to inspire respect for the law; to promote patriotism and work for international accord and friendship among all people; to aid and encourage the development of youth, in the belief that the giving of one’s self in service to others will advance the well-being of humankind, community life and the world.
— Optimist International Website

This post was originally going to be about manifestos from all sorts of companies and organizations and what we can learn from them, but after finding out about this great organization I decided to keep that for later. Instead I want you to finish this and go check out their site, volunteer and become part of this organization. It is time for us to spread 


into the world. What better place to start? Tell me how you help support positivity and optimism. Use the hashtag #positivecontent and #dawnehanksdotcom. Let's make the internet a better place for all and take heed the Optimist Creed.

Want a manifesto of your own. Stay tuned in the next few weeks as we explore how to build our own manifesto post so we can all set our intentions together. In the meantime check out Optimist International and help volunteer in your community with the goal of optimist for everyone.