This week I had the pleasure of being able to speak at the University of San Francisco. It was such a great experience to talk about "The Economy of Gender in Sports" with a group of people just embarking on the career as students in the Sports Marketing Master's Program. You can see how excited they are to start the next chapter and be part of an industry that they love. There is something contagious about that. It almost makes you want to go back. (I said ALMOST)
The part that excited me the most was seeing how many women were in the room. Traditionally sports hasn't been the most welcoming place for women but in the last decade or so things have slowly started to change and these women were proof of that. What struck me though was what followed my presentation. A number of the ladies came up to me (which is common after speaking) but it was what they said that was truly inspiring to me.
One of the women explained that she had not previously known how she would fit into the industry and if it was the right place for her but seeing the data and information, she saw it and was excited about what that could mean for her future. Another said that she had always wanted to do this but that this just made it real. And yet another said that she had never been on the dge of her seet for a presentation before adn for this she was. The reason for this had nothing to do with me, and everything to do with the content.
Often times as women, we know what we want to do or we know we want to do something but it is rare that we are able to see in advance where the opportunities are and how we can ft in and being able to share details of the industry and how women fit in allows women to see a path and have the confidence to move forward. It is not lost on me that I get to be the microphone for that cause. It is because of this I thought I would share a little bit of the information I shared with them to hopefully help you get inspired to get out there too.
P.S. One last thing. Major shout out to the University of San Francsico Sports Marketing Management program for inviting me to participate and the students in the program for having such a great dialog and reminding me why I do what I do.