We all have a dream. Some of us have lots of them. We may not always realize that is what they are. We may avoid the work to make them come true. We may be lost as to how to make them a reality. Maybe you haven't unearthed what it is yet. But we all have a dream.
Dreams are what I focus on because it seems the only way to truly connect with people. Once you discover and chase your dream, you start to know more about who you really are and who you want to be. This in turn makes it easier to see who other people are, thus making connection simpler.
It is for that reason I continue to focus on creating a manifesto. Like any journey, it is crucial to have a plan, even a rough one. Let me be clear, having a plan does NOT mean that you will follow it to the letter. Oh gosh, the most fun things in life happen when the plan falls through. That being said though, having a general direction or map you can refer to along the way helps you make not only the right turns but the left ones that actually turn out to be right all along.
So what is supposed to go in to a manifesto?
That is the beautiful part. They can be short or long. They can be targeted to one particular thing or encompass all that you believe. They can change an infinite amount of times as you change and grow. There is really only one rule to building a manifesto...
It must reflect who & what you are and challenge you to stretch yourself.
I should clarify, nowhere does it say that in the dictionary of manifesto's or online at some "how to site", Well...I don't think it does, I didn't actually look. So really, this is my belief and I realize some of you have just met me...so let me prove my point here.
Read brand manifesto's, or personal manifesto's from any and everyone. Take note of what is similar and what is different. They all have a call to action for the person(s) that is reading it. They all use positive language. They all aspire to something better. They almost always have a theme or direction even though it isn't always blatant. And they almost always show you what the person(s) ultimately wants to aspire to.
I promised in my previous post: Tips on How & Why Brands Use Manifesto's to Connect with Consumers that I would help us all focus on the steps to writing our own manifesto's and so today we start.
It doesn't need to be in a fancy journal or a perfectly handwritten list. It actually doesn't even have to make sense. But spend a day or better yet a week writing things down. Have scraps of paper or a notebook and a writing tool around at all times and when you have a thought...jot it down.
I am a firm believer of visual and written goals. YES, I vision board, get over it. I know it works. Why wouldn't I do it? Don't believe me that writing things down helps? Check out the Positivity Blog and their 7 Powerful Reasons Why You Should Write Things Down. By the way, how cool is it that there is something called the POSITIVITY BLOG?
Anyway, if you are not yet comfortable with writing down your thoughts, why not choose visuals to represent them instead? Lots of people have image journals with little to no text because that is the way the learn and see the world. That is totally acceptable as well and if you are visually creative would probably look pretty great too. So search for things in your surroundings that represent what you believe and what you want.
Okay, so this is step one. All we will talk about today is step one because quite frankly it is the foundation for everything else. So spend this week collecting information, words, images and anything else that might help you to create your very own manifesto.
Next week we will address step 2, organizing your thoughts.
all photos provided by AnD Creatives