Women account for close to 80% of all purchases. This statistic is used a lot in the media. In full disclosure, I have used the statistic a number of times in presentations. There is nothing wrong with using the statistic as a matter of fact it is a very useful one in the business and marketing world. It is all the more powerful when you consider that this statistic has changed culture.
Lately it seems that the media is glorifying this statistic behind a stereotype. I have done presentations where people are shocked to learn this number and what it represents but I have also watched people learn this and heard them say things like "well, yeah...women love to shop". You may think this isn't a big deal, but it marginalizes the weight behind the numbers.
These stats don't seem to be talked about quite as much as the other one. They should be though. It is these numbers that actually tell a larger story, a story of how powerful women are, a story of how much women are needed. It's quite simple really.
Don't believe me? Think about this, women are the fastest growing consumer group in the world. That means something. It means the types of products and services that are sold are different than they once were. It means looking at the world from different perspectives. The problem however, is that with all of the growth in education, salary and work for women the spoils of those riches aren't quite growing at the same clip. Consider this...
So how is it that all of these hard working women who invest in their families and produce our food live in poverty? How is it that they only own 1% of the world's property?
It is a problem because not enough of us are speaking out. I know, you have enough to worry about right? We live in a world where hashtags like #feminismisawful and #womenagainstfeminism exist. As a woman this baffles me. How can anyone, especially women believe that fighting for equality is something awful to be against? Rather than give that negative perspective too much time I have some questions for you.
- How much do you really know about women in our country and beyond?
- Are we making noise about the topics that matter to us?
- Do you talk about the gender wage gap?
- Do you feel limited at work, school or home because you are a woman?
- Have you ever been cat called on the street, been the target of inappropriate jokes in the office or blamed for something simply because you are a woman?
It's not all doom and gloom by the way. There are a ton of groups and organizations out there now working hard to educate and make a difference for women here in the U.S. and beyond. From advertising campaigns, non-profit's, social media groups, networking groups etc. there is a push towards giving women a seat at the table. Is your voice part of the movement?
Below is an example of a brand working to empower women and create dialogue and discourse. Unilever who has been involved in a number of positive campaigns lately released this new video called Empowering Women. Kudos to Unilever, check it out.
In reading this back, I realize it might be a little bit of a soap box but I am okay with that. At the end of the day, if nothing else happens from my blog, my speaking, my events or my coaching I hope that people will be inspired to get up on their own soap box an stand up for something positive. There's enough negativity out there for 10 lifetimes, why not add something different?
What do we do in our every day lives to speak and build up the women around us? Tell me in the comments below.
Let's start a movement for change.
to help I made this quick reference guide of some of the quotes you read here. It is a quick little thing to post on your instagram, facebook, even pinterest. The more people who know the real deal, the more chance we have at change...so share away.
4.Unilver: Empowering Women - https://www.youtube.com/watch?v=O71k6-_59rQ
5.“Academia and Education.” Women Moving Millions. (2012).
6.“More Working Women Than Men Have College Degrees.” U.S. Census Bureau (2011).
“Women in America: Indicators of Social and Econ“Academia and Education.” Women Moving Millions. (2012).
“More Working Women Than Men Have College Degrees.” U.S. Census Bureau (2011).
“Women in America: Indicators of Social and Economic Well-Being.” U.S. Department of Commerce and Economics and Statistics Administration (2011).
Parker, Kim and Eileen Patten. “A Gender Reversal on Career Aspirations.” Pew Research Social and Demographic Trends (2012).
Anderson, Doug. “Below the Topline Women’s Growing Economic Power.” Nielsen (2009).
Holt, Lester. “Men Falling Behind Women.” NBC News (2011).
“Degrees Conferred by Sex and Race.” National Center for Education Statistics (2012
1.omic Well-Being.” U.S. Department of Commerce and Economics and Statistics Administration (2011).
2.Parker, Kim and Eileen Patten. “A Gender Reversal on Career Aspirations.” Pew Research Social and Demographic Trends (2012).
3.Anderson, Doug. “Below the Topline Women’s Growing Economic Power.” Nielsen (2009).
4.Holt, Lester. “Men Falling Behind Women.” NBC News (2011).
5.“Degrees Conferred by Sex and Race.” National Center for Education Statistics (2012)