Linkedin Have You Going Loopy? A few suggestions...

In the last year a strange thing has occurred. People have repeatedly come to me to assist with their resume and their LinkedIn profiles. I was flattered and helped where I could but after helping and doing over 60 resume's and LinkedIn profiles I realized people need help. So in today's business post I wanted to give you a few pointers to create a dynamic and brand right LinkedIn profile. Please note there are a lot of things you can do to help your profile stand out, I have chosen only a few to get you started.

IT'S ALL ABOUT YOU!

Before you go talking about long walks on the beach and how many cats you have, let me clarify. Your profile MUST have a profile pic.  We have all now been on social media long enough to know that there are a lot of people trolling out there, and it doesn’t just exist on eHarmony. With out a picture you have no credibility and most people will just skip by and assume you are a lurker who is just trying to add friends by the bucketful. Nobody wants to partner, hire or contact someone like that.

KEEP IT CLASSY – no pics of you out drinking or for that matter in drinking. No drinks allowed! You may know this is a given, but you would be surprised what is on this site.

FOCUS ON YOU – do not cut out someone else so we see their arm and assume this is a break up picture. Find a friend, family member or tri-pod and timer to make sure and get a picture of you and just you. Oh, and don’t go putting up a faraway full body shot either.  Head shots only!

SMILE – People like happy people. Enough said.

BE YOU – don’t make it staged. Yes you want it to look professional but you also have the opportunity to put some of your personality on there. LinkedIn provides much more leeway than a resume so you want viewers to feel as if they have gotten to know you AND your body of work.


HEADLINE! HEADLINE! READ ALL ABOUT IT!

Many people use the space underneath their name, “the headline” space, to tell you where they work. Why? This space is to let people know who you are, what you do and what you are looking for. The goal of your headline is to entice someone to click on your profile to learn how amazing you are. So brand yourself here. If they don’t like what they see they will not go any further. So unless you work for some amazing company that everyone knows and dreams of working at, stop talking about them and start talking about you.

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Be clear and concise.

Be truthful.

Know yourself and what you are looking for enough to make it valuable not just for you but for those looking to hire or partner.

It should reflect your “personal brand” and YES everyone has a personal brand whether you decide what it is or others decide for you. I prefer to be in the driver's seat, don't you?


GET RECOGNIZED PEEPS!

All prospective employers ask for recommendations. You sit and try and think of the best people to suggest and then rush home to call or text them and say they might be getting a call. This is annoying for everyone and it assumes everything will go smoothly. A pre-written recommendation on your abilities, skills and strengths that any prospective employer can access at any time is a sure fire way to control the conversation.

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Don’t be afraid to ask employees, your boss, previous co-workers to write a recommendation for you. You do not get what you do not ask for.


All prospective employers ask for recommendations. You sit and try and think of the best people to suggest and then rush home to call or text them and say they might be getting a call. This is annoying for everyone and it assumes everything will go smoothly. A pre-written recommendation on your abilities, skills and strengths that any prospective employer can access at any time is a sure fire way to control the conversation.

Don’t be afraid to ask employees, your boss, previous co-workers to write a recommendation for you. You do not get what you do not ask for.

Tell them what you want them to focus on. Don’t write it for them, but give them 3 bulletpoints or categories that will help direct you towards the goal you have for what is next Remember it is about putting yourself in the driver's seat and controlling the conversation around your personal brand.


TELL EM' WHAT YOU DO BOB!

Many people fear putting a full resume or job history other than the names of places you’ve worked because of your current employer. You feat what they will do if they think you are looking. GET OVER IT! It is a competitive job market out there and everyone should know what their value is in that marketplace. Even if you are not currently looking for a job, you should be networking and promoting your personal brand. This way, if you ever are looking for a job or opportunity, you already have the foundation built. To add to this, your current employer should also know your value in the marketplace. You are valuable asset in the job market, it is good to make sure everyone knows. This affords you that opportunity.


OK, that's it for today. Make sure and comment below or on social media to tell me what you think, ask me questions or just say hi.

As I sign off, I've got one bonus tip for you all. Every single LinkedIn page has a profile URL. These are very generic to the average profile viewer. You have the ability to make a unique URL for yourself which can include your name. This helps establish and continue to promote your personal brand. Everyone should change  this stat.

P.S. If you want to learn even more about LinkedIn and other social profiles, Neal Schaffer is a great reference. You can find him both on LinkedIn and Twitter or check out his site by clicking on the bio to the right.