The Business Behind the Boutique
I don't know if you know this or not but I'm not always considered "fashionable". You're shocked aren't you? I know, I am too. I love fashion, don't get me wrong. I love picking out outfits and putting them together but I guess when you are more comfortable in sweats and flip-flops than spanx and heels you don't exactly build a reputation for being "super stylish".
That being said, the fashion world is taking notice of little old me. Oh, yeah, you read that right. In October I had the honor of speaking for Fashion Group International of Greater DC. The catch is, I wasn't actually speaking about what I was wearing, although I guess I should be happy it wasn't some sort of "Fashion Police" or "What Not To Wear" sneak attack. (Although, how cool would it be to meet Clinton Kelly? YES PLEASE, I love him.)
Anyway...I got to speak to a group of retailers, designers and business owners about the mysteries behind the business of retailing in a fashion world. We talked about consumer segments, social media, merchandising and the challenges of small retailers in an increasingly online world. To add to this, FGIDC and their members put together a stellar panel of experts and asked me to moderate as they shared their experiences and challenges in the industry.
Talking to the group about the rise of women in the economy and how it influences the way they retail.
My outfit might not have been totally up to par but I'm working on it with the help of The Written Runway so look out fashion world I'm coming for you.
In the mean time, check out the awesome write up from FGIDC that they posted this week. Maybe titling this post, "this girl's got style" was a little overzealous but I had to get your attention somehow right?
Hope you're crushing the goal challenge this week. Don't forget to check out all the posts in December and join the challenge with us.
Click here to read the article and check out all of the awesome stuff Fashion Group International in Greater DC is doing. Special thanks to the team at FGIDC, the panel of experts and the city of DC for a fun and informative session. Shout out to AnDCreatives Duo for the great images and video.